Elan’s work

Get an idea for what Elan can help with. I’ve showcased a range of clients, different types of work, whether it’s a one off project or ongoing support.

Note that quite a bit of work can’t be displayed – plans, processes, the thinking! So here is an overview of just the tangible things.

Plum Meadows

Since July 2018 – ongoing support

“Having the essentials in place paid off within weeks”

About: a destination garden and venue. The client decided to take their gem to the next level and become an official wedding venue.

Task at hand: the priority was to get the basics in perfect shape. This meant: website, brochures, social media and being found online.

Outcomes: first we tackled the website; spot on messaging, beautiful photography and search engine optimised content. Before we got on to the other projects, Plum Meadows received enquiries as never before – the client thought is was spam!

Click to enlarge

Outcomes

“Solid direction, clarity and results”

  • Communications and marketing plan
  • Deep customer analysis
  • Brand guidelines
  • New website (text, design, built)
  • Spot on key messages document
  • Search Engine optimised web content
  • Wedding brochure
  • Ongoing support for other key projects

“Ellen is very passionate about her job in enabling me to leap forward in my business dreams. She focuses solely on the best path for her client and breaks it down in to easily attainable steps.
You are not just another client but THE MOST IMPORTANT client and you have her undivided attention to get the job done.
I thoroughly enjoyed the journey… not always easy but Ellen was there to guide and achieve our goals. A job well done and creating results.”

Jane McIntyre – owner Plum Meadows.

Plum Meadows

Since July 2018 – ongoing support

“Having the essentials in place paid off within weeks”

About: a destination garden and venue. The client decided to take their gem to the next level and become an official wedding venue.

Task at hand: the priority was to get the basics in perfect shape. This meant: website, brochures, social media and being found online.

Outcomes: first we tackled the website; spot on messaging, beautiful photography and search engine optimised content. Before we got on to the other projects, Plum Meadows received enquiries as never before – the client thought is was spam!

Click to enlarge

Outcomes

“Solid direction, clarity and results”

  • Communications and marketing plan
  • Deep customer analysis
  • Brand guidelines
  • New website (text, design, built)
  • Spot on key messages document
  • Search Engine optimised web content
  • Wedding brochure
  • Ongoing support for other key projects

“Ellen is very passionate about her job in enabling me to leap forward in my business dreams. She focusses solely on the best path for her client and breaks it down in to easily attainable steps.
You are not just another client but THE MOST IMPORTANT client and you have her undivided attention to get the job done.
I thoroughly enjoyed the journey… not always easy but Ellen was there to guide and achieve our goals. A job well done and creating results.”

Jane McIntyre – owner Plum Meadows.

Tax Buddy

Since July October 2017- ongoing support

“A sounding board and an extra pair of hands”

About: TaxBuddy launched a new, innovative app for the accounting industry.

Elan’s involvement: being a business minded and skilled client ‘a sounding board and an extra pair of hands’ is the best way to describe Elan’s involvement – for that professional touch and staying on track. 5-10 hours a month shows to be sufficient.

Outcomes: the first year we got the essentials in place: marketing plan, content marketing plan, an audience centered website and key brochures. This meant a solid foundation from where we continuously progress.

Below are examples of some of our work. Most outcomes can’t be shown, such as plans and valuable processes we have!

Click to enlarge

Outcomes

“Staying on track and getting things done”

  • Website development and maintenance
  • Customer analysis
  • Key messages document
  • Text writing for blogs, stakeholder correspondence and web
  • Brochures
  • Information design (simplifying complicated messages)
  • Campaigns (social media, local paper, roadshows)
  • Ongoing support

“Ellen is great to work with, always motivating and high energy. She genuine takes interest in our business. Ellen is good with bigger strategy picture and setting defined goals and timelines. She understands our target market really well and has come up with some great ideas. We have executed some great marketing strategies together and they have been very successful.”
Yogeeta Devi – owner TaxBuddy.

Tax Buddy

Since July October 2017- ongoing support

“A sounding board and extra pair of hands”

About: TaxBuddy launched a new, innovative app for the accounting industry.

Elan’s involvement: being a business minded and skilled client ‘a sounding board and an extra pair of hands’ is the best way to describe Elan’s involvement – for that professional touch and staying on track. 5-10 hours a month is sufficient.

Outcomes: the first year we got the essentials in place: marketing plan, content marketing plan, an audience centered website and key brochures. This meant a solid foundation from we continuously progress.

Below are examples of some of our work. Most outcomes can’t be shown, such as plans and valuable processes we have!

Click to enlarge

Outcomes

“Staying on track and getting things done”

  • Website development and maintenance
  • Customer analysis
  • Key messages document
  • Text writing for blogs, stakeholder correspondence and web
  • Brochures
  • Information design (simplifying complicated messages)
  • Campaigns (social media, local paper, roadshows)
  • Ongoing support

“Ellen is great to work with, always motivating and high energy. She genuine takes interest in our business. Ellen is good with bigger strategy picture and setting defined goals and timelines. She understands our target market really well and has come up with some great ideas. We have executed some great marketing strategies together and they have been very successful.”
Yogeeta Devi – owner TaxBuddy.

Earthhorse Aotearoa

One-off project

“One session and they were away”

About: a counselling business, for people, with a herd of horses that assist in the process.

Task at hand: this client wanted to built their own website but needed guidance for content. Their challenge was many misconceptions about their business (Is it counselling for horses? A place for people with disabilities?) and barriers that stop people from getting in touch.

Outcomes: in a four hour strategy session we nailed key messages and dealt with misconceptions and barriers. Elan gave them a framework which they used to complete their website.

Click to enlarge

Outcomes

“Just some guidance, now they can do it themselves”

  • Strategy session
  • Clear key messages, simple plain language
  • Framework for new website
    (client built own website)
  • Ideas and guidance for future marketing tactics.

“Us being practiced in long writing, we just could not hone down our website text to short paragraphs and snappy ideas. Ellen came along just, and she asked the right questions that really showed us where we needed to go. The result of our session was a working plan from which we built a website we are really proud of, with professional text that speaks directly to clients. Now we get so many business, and we are confident in referring people to the new website. Thank you so much Ellen.”
Sue Court – EarthHorse Aotearoa.

Earthhorse Aotearoa

One off project

“One session and they were away”

About: a counselling business, for people, with a herd of horses that assist in the process.

Task at hand: this client wanted to built their own website but needed guidance for content. Their challenge was many misconceptions about their business (Is it counselling for horses? A place where people with disabilities?) and barriers that stop people from getting in touch.

Outcomes: In a four hour strategy session we nailed key messages and dealt with misconceptions and barriers. Elan gave them a framework which they used to complete their website.

Click to enlarge

Outcomes

“Just some guidance, now they can do it themselves.”

  • Strategy session
  • Clear key messages
  • Simplified, plain language
  • Framework for new website
    (client built own website)
  • Ideas and guidance for future marketing tactics.

“Us being practiced in long writing, we just could not hone down our website text to short paragraphs and snappy ideas. Ellen came along just, and she asked the right questions that really showed us where we needed to go. The result of our session was a working plan from which we built a website we are really proud of, with professional text that speaks directly to clients. Now we get so many business, and we are confident in referring people to the new website. Thank you so much Ellen.”
Sue Court – EarthHorse Aotearoa.

Athlete Nation

2015 – mid 2018

“Communications go-to”

Starting as a website editor for Athletes House at the time, my role changed to Athlete Nation’s Communications and Marketing Manager in 2017. Eventually I decided to pass on my role as I could no longer fit in the increased workload.

Elan’s involvement

We worked on big projects and dealt with many challenges pulling off this innovative business in the sports industry. Work ranged from customer service strategy to marketing campaigns, from website and social media management to communications strategies.

Here are a few of the many deliverables of Elan Communications.

Outcomes

“Marketing and Communications manager”

  • Marketing and communications planning
  • Stakeholder analysis
  • Thorough key message document for versatile audiences
  • Social media management
  • Website management
  • Brochures
  • Customer service strategies
  • Customer communications
  • Creating videos
  • Management professional services, such as photographer, designer, brand agency, videographer

“Ellen connects entrepreneurs with their customers in a meaningful way. She is so creative with boundless enthusiasm, she has such a passion for what she does, I have loved working with Ellen.”
Crystal Kaua – former CEO Athlete Nation.

Athlete Nation

2015 – mid 2018

“Communications go-to”

Starting as a website editor for Athletes House at the time, my role changed to Athlete Nation’s Communications and Marketing Manager in 2017. Eventually I decided to pass on my role as I could no longer fit in the increased workload. We worked on big projects and dealt with many challenges pulling off this innovative business in the sports industry.

Here are only a few of the many deliverables of Elan Communications.

Outcomes

“Marketing and Communications manager”

  • Marketing and communications planning
  • Stakeholder analysis
  • Thorough key message document for versatile audiences
  • Social media management
  • Website management
  • Brochures
  • Customer service strategies
  • Customer communications
  • Creating videos
  • Management professional services, such as photographer, designer, brand agency, videographer

“Ellen connects entrepreneurs with their customers in a meaningful way. She is so creative with boundless enthusiasm, she has such a passion for what she does, I have loved working with Ellen.”
Crystal Kaua – former CEO Athlete Nation.

All Good Ventures

  • Website built (Rocketspark platform)
  • Set up all social media accounts (Facebook, LinkedIn, Instagram)
  • Set up Mailchimp template

Client takes over from here and asks for support when needed.

Paper Tuner

  • Website (WordPress). Text, design and built.
  • Advise and hands-on support for social media, blogging, videos
  • Set up Mailchimp template
  • Ongoing consultancy and sounding board for marketing strategies

Client regularly checks in in bi-weekly meeting to stay on track and evaluation.

Pathway 1 Foundation/ DG

  • Ongoing marketing and communications consultancy since 2015
  • DG Website and Pathway1Foundation website (WordPress). Text, design and built.
  • Email set up
  • Text writing (blogging, emails, blogs, flyers)
  • Set up and management online store
  • Communications support for events (such as conference)
  • Development all collateral
Get started yourself